<Winner of Delicacies> Food education card game, promoting local tourism and cuisines, exploring Malaysian dishes and their nutritional values

Posted on 23rd January 2023

Founder of IFood Expo - Dicky Lee (Front row, second from left), Founder of O Sentai - Foo Ching Yee, Manager of Industry Development and Business Networking of Tourism Selangor - Chua Yee Ling and guests in lauching <Winner of Delicaices>

(Kuala Lumpur, Jan 23) With growing global attention on children’s food education, O Sentai is committed to its mission of connecting kids with food. Through cross-disciplinary collaborations and interactive activities, fostering children's understanding of food, whole foods, and nutrition, gradually nurturing informed food choices while encouraging care for the land and the people around them.

Driven by this passion for food education and aligned with the United Nations Sustainable Development Goals (SDGs), O Sentai spent a year refining and integrating ideas before launching "Winner of Delicacies", a Malaysian food–themed educational card game. The founder, Foo Ching Yee (Cyeefoo) explained that "Winner of Delicacies" is not just a fun and engaging card game, but also a way to introduce players to Malaysian dishes, their nutrition, and how they come together.

She noted that the game was one of the winners of the 2023 Sustainable Tourism Pitching Competition, positioning it as a new way to promote local culinary tourism. She added that the game can support the sustainable growth of Selangor’s tourism industry, since travelers often seek out local food when visiting a country. The cards give them insights into Malaysian cuisine and can even serve as unique souvenirs to share with family and friends back home. “I hope to take food education a step further in the future,” she said, “by telling the cultural stories behind these dishes, especially those from our multicultural communities, so that Malaysia’s food heritage can be preserved and passed on.”

Speaking about the idea behind “Winner of Delicacies”, Foo Ching Yee shared that her goal is to use a lighthearted, game-based approach to help people rediscover the food around them.

She explained that in daily life, people are gradually forgetting the importance of a balanced diet and often lack awareness about food. The card game continues the mission of food education by blending familiar childhood card games with playful mechanics, featuring 38 dishes from Malaysia’s diverse cultures in a fun, interactive way.

“As we all know, we live in a multicultural country. Besides Chinese cuisine, there are also Malay and Indian dishes, all closely tied to our daily lives. Unfortunately, many of us only know the food from our own culture,” she said.

“There are so many other dishes worth exploring, such as Lontong, Nasi Kerabu, Sambal Tahun, and Nasi Ambeng.”

Cyeefoo pointed out that, so far, both locally and internationally, she hasn’t come across card games that explore food in such depth. With "Winner of Delicacies", each of the 38 dishes is broken down into its individual ingredients and presented through gameplay. She hopes this will spark greater awareness, especially among children, about food, nutrition, and culture. This, she emphasized, is the original motivation behind creating "Winner of Delicacies".

Foo Ching Yee (second from right) explains the game to a group of four players.

When it comes to the nutritional aspects behind the foods in “Winner of Delicacies”, Cyeefoo emphasized that this is where the game truly shows its thoughtfulness. Each ingredient card is marked with a different color, with each color representing a specific nutritional value.

“Through the game, we can see, for example, how a meal might be high in carbohydrates while the intake of vegetables is very low,” she explained.

She added that the main goal of the game is to highlight food nutrition, which is an essential part of food education. By engaging with the cards, players can rediscover the different types of nutrients in their meals and reflect on how much of each they consume in a day. This process not only raises awareness about nutritional balance but also encourages more mindful food choices, ultimately promoting better health, especially among children.

The launch event for "Winner of Delicacies" kicked off with Selangor’s famous dish, Nasi Ambang. From left: Dicky Lee, Chua Yee Ling, and Foo Ching Yee.” (Provided by O Sentai)

Tourism Selangor Project Manager, Chua Yee Ling, described the card game as “alive,” with vivid visuals that can also serve as a reference for food.

She expressed hope that the game could inspire Malaysians to promote local cuisine nationwide, while also offering foreigners a deeper understanding of the dishes and nutritional values behind Malaysian food.

The launch event received strong support from Tourism Selangor, IFOOD Expo, and IVege Expo.

Those interested in purchasing “Food Champion” can do so via https://forms.gle/h1tsisjrSBDKGxo76

For more details and information about the game cards, please visit

https://www.osentai.com/product001