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[Tourism Selangor Pitching Competition] Top 15 Winners Announcement

Updated: 3 days ago


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Posted on 14th September 2023



(Shah Alam, Aug 14) , Tourism Selangor has consistently supported green initiatives and sustainable development projects by tourism operators in the state. To further boost these efforts, the Government of Selangor organised the "Tourism Selangor Pitching Competition 2023" through Tourism Selangor.


The competition, which began accepting submissions on July 2nd this year, received a total of 62 proposals from various community organisations and groups. It was open to local tourism operators, entrepreneurs, academic institutions, and non-profit organisations. In the end, 25 high-potential teams advanced to the finals, where they presented their ideas in person to the judges. From these, 15 winners were selected, each awarded RM10,000 in project funding, along with a certificate of participation.



Tourism Selangor Pitching Competition 2023 aligned with all 17 United Nations Sustainable Development Goals (SDGs), with special focus on these key areas relevant to Selangor:


1)Zero Poverty


2)Zero Hunger


3)Good health and Well-Being


4)Quality Education


5)Gender Equality


6)Clean Water and Sanitation


7)Affordable and Clean Energy


8)Decent Work and Economic Growth


9)Industry, Innovation and Infrastructure


10)Reduced Inequalities


11)Sustainable Cities and Communities


12)Responsible Consumption and Production


13)Climate Action


14)Life below Water


15)Life on Land


16)Peace, Justice and Strong Institutions


17)Partnerships for the Goals


The judging panel for "Tourism Selangor Pitching Competition 2023", consisted of 5 members: Chief Operating Officer of Selangor Information Technology and Digital Economy Corporation (SIDEC) - Loo Chuan Boon, Head of Corporate Social Responsibility and Corporate Communications, Menteri Besar Selangor Incorporated (MBI) - Ahmad Azri, Professor in Tourism Planning at Universiti Teknologi Malaysia - Dr. Amran Hamzah, Chief Executive Officer of Tourism Selangor - Azrul Shah, Manager of Industry Development and Business Networking of Tourism Selangor - Chua Yee Ling.
The judging panel for "Tourism Selangor Pitching Competition 2023", consisted of 5 members: Chief Operating Officer of Selangor Information Technology and Digital Economy Corporation (SIDEC) - Loo Chuan Boon, Head of Corporate Social Responsibility and Corporate Communications, Menteri Besar Selangor Incorporated (MBI) - Ahmad Azri, Professor in Tourism Planning at Universiti Teknologi Malaysia - Dr. Amran Hamzah, Chief Executive Officer of Tourism Selangor - Azrul Shah, Manager of Industry Development and Business Networking of Tourism Selangor - Chua Yee Ling.

Chua Yee Ling, Manager of Industry Development and Business Networking of Tourism Selangor expressed her optimism, noting that over its three consecutive editions, the Tourism Selangor Pitching Competition has not only become an excellent platform for innovative proposal but has also discovered passionate talents who will drive Selangor's tourism growth. This year’s choice of the United Nations Sustainable Development Goals (SDGs) as the theme, she hopes that it will spark awareness and promote a more responsible, sustainable model of tourism. She was also truly inspired by this year’s competition, as many of the proposals presented showcased both great potential and promising ideas.


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One of the judges, Dr. Amran Hamzah, remarked that hosting this competition is an excellent way to foster collaboration between the state government and local tourism operators. By inviting creative tourism proposals through an open pitching process, the initiative greatly benefits the growth of the tourism industry.


Finally, CEO of Tourism Selangor, Azrul Shah, stated that the competition has become an important annual initiative. This year will play a vital role in driving the sustainable development of Selangor’s tourism sector. He expressed his gratitude for the participants’ hard work and creativity, and he looks forward to seeing how these ideas will bring new breakthroughs and growth to the industry.


List of the Top 15 Winners of "Tourism Selangor Pitching Competition” :


1)PERSATUAN BENIH HIJAU – LET’S SMILE AGAIN


2)XIAO FEEL – EXPLORING JANGGUT RIVER


3)ALIF ABD HALIM – CERITA SELANGORKU


4)ACTSUGI – SELANGOR GEOSITE HERITAGE VIRTUAL TOUR PHASE II


5)O SENTAI – WINNER OF DELICACIES


6)YOUTH VENTURES ASIA – “LORONG BELAKANG CYBERJAYA: SELANGOR IS AWESOME! IS AWESOME!”


7)NURUL FATINI JAAFAR – SELANGOR ASTRONOMY PASSPORT


8)CYCLEDIOS – PROJEK MENGHIDUPKAN KEMBALI BECA PINTAR SELANGOR


9)UNISEL FCVAC – “AUGMENTED REALITY FOR ENHANCED TOURIST EXPERIENCE IN BATU ARANG”


10)CHOONG PAI CHEE – KAYUHAN TREASURE HUNT HULUAN SUNGAI SELANGOR KUALA KUBU BAHRU


11)GRASS MALAYSIA – LASKAR ALAM-ECO WELLNESS


12)MIB BALAKONG – MIB CHARITY


13)CHEAPREME – BERCU-TEE


14)SHAIFUL AZLI MUHAMAD SUROL – VOLUNHERITAGE


15)MOHD SAFUAN BIN SALAHUDIN – LENS ON SELANGOR: DISCOVERING SUSTAINABLE BEAUTY THROUGH PHOTOGRAPHY



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